Not so very long ago looked at many coffee-loving Dutchman forward to the arrival of thefirst Starbucks in our country. Already, the coffee chain no longer be ignored. Now there is a special branch in the heart of Amsterdam. A Starbucks store concept. Not for the hurried cup of coffee before you take away up to the train or plane, but plugged in the coffee experience. ‘Slow-coffee’.
The new Starbucks location is located in the old bank building on the Rembrandtplein.Worldwide, this is only the fourth ‘concept store’. It is a space where not only coffeeserved, but also experimented with the brand and products. A sort of Starbucks-lab. This particular design concept of the chain is aimed at new things to explore.
Why it is cool?
This is really cool because you have this concept as initially not at starbucks wouldimagine. But Starbucks picks it cleverly, through this concept, Starbucks increased itsaudience. Starbucks now also involves the slow consumer. And I think this is the trend forthe fast food companies.