What is the best place to advertise? Which places are most visited by people? And when? Where approach I many people as possible?
The advertising industry is responding to what their audience is moving. So their human movement. This industry uses advertising on the streets, in the bus, train, or even at the airport. This is a fact that has been known for many years, but it updated itself again.
I have searched multiple campaigns that partly by human movement, presentation and advertising have yielded.
This is a campaign of ACAT.CH, with the aim to promote; ‘Victims are people just like you and me. acat.ch Christian campaign to abloish torture.’
But also at airports are advertising in a creative way now. According to the Venetian Casino, the visits increased by 60% since the eye catching ad appeared at the airport.
DDB Auckland ads were placed on the virgin thighs that are exposed in this latest trend, by putting indented plates across the inner city and fashion district bus stops, mall seats and park benches, so that when people sat down the message was imprinted on their thighs. This meant that as well as having branded seats, a veritable army of free media was created for Superette, with thousands of imprints being created and lasting up to an hour. Plus, by the nature of where the ads were placed, only the hippest young cats were seen advocating the brand.
Durex Performa is a condom that contains a special lube, Benzocaine, inside the sheath which helps the man to control climax and prolong excitement. Electronic boards were held up at half time and the end of matches to signify how much extra time will be played. Of course, with the branding of the boards, the extra time took on a whole new meaning and relevance!