Designer Water


Food manufacturer Nestle has a new drink (read: water) on the market. The company focuses on this new ‘designer water’ on fashionable women around thirty who like to take care of their body and yoga exercises on a mat with a CD of nature sounds in the background – at least, this is what I see from below video. Probably Nestle expects that group like spending money on something that you can get almost free from the tap.

Namely a bottle ‘Resource’ costs $ 5, which of course would be if you suddenly can perform the most difficult yoga poses great. Yet it is just a bottle of water, nothing more than that.




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