Beautiful women don’t pay

spoleto-restaurants-beautiful-women-dont-pay-600-99470

The Brazilian restaurant chain Spoleto decided to launch a campaign that they would not only be able to increase  their sales, but also the self-confidence of women. During a period free meals were offered to beautiful women. Who determined whether a woman was beautiful or not, were the customers of the restaurant itself. At the checkout, customers were asked whether they themselves thought they were a pretty woman. In the case of a positive answer, the women got the meal for free. Result: a lot of happy women and 35% increase in sales. Not wrong, right?

images

Source: http://www.spoletorestaurants.com/

Advertenties

Geef een reactie

Vul je gegevens in of klik op een icoon om in te loggen.

WordPress.com logo

Je reageert onder je WordPress.com account. Log uit / Bijwerken )

Twitter-afbeelding

Je reageert onder je Twitter account. Log uit / Bijwerken )

Facebook foto

Je reageert onder je Facebook account. Log uit / Bijwerken )

Google+ photo

Je reageert onder je Google+ account. Log uit / Bijwerken )

Verbinden met %s